Flavor Blog

Welcome to our blog. We feel as a flavor supplier it is important to not only create and deliver delicious flavors fast but to also educate and inform our audience so they are better equipped to make the right flavor purchasing decision.

Building A Startup Beverage Brand? Read This Now!

Read on to discover the basic fundamentals necessary to ensure the success of a new beverage brand. If you have the following fundamentals in place, you may have a good chance of surviving and prospering in the very competitive beverage industry. Drink on...


New Product Development : Flavoring New Products

New Product Development (NPD) is the lifeblood of enduring success for most CPG companies. Even those with herds of cash cows see a decline in milk production as they age. Without a stream of successful new products, a brand eventually tires and trickles to a puddle. But developing and flavoring new products is expensive, challenging and often filled with indecision.


Non-GMO and Organic Flavors – The New Norm?

Today, abelei’s libraries of Non-GMO, Organic Certified and Organic Compliant (AKA “made with organic”) flavors collectively numbers well over 1,000 formulas. Sales of these flavors went from zero in 2007 to 23% of total sales for Non-GMO formulas and 10% for Organic (about a 50% /50% split between certified and compliant) in 2018. Obviously, these relatively new categories are significant, growing, and especially for Non-GMO, becoming the new norm.



Elderflower Flavor & its Trending Emergence

“Foodies” of this world have been familiar with the flavor of Elderflower for years, though like lesser known flavors, it has taken some time to catch on with the public. However, perhaps with a little push from a recent royal wedding cake, as well as some successful new product launches, the elderflower taste profile is more clearly surfacing on the palettes of casual consumers.


How abelei’s Flavors & Services Help Create, Improve & Optimize Edible Products!

There are various ways in which abelei’s flavor and support services contributed to the success and sustainability of its business partners. In 2018 nearly 200 customers, an assortment of beverage, food, nutraceutical and pharmaceutical companies, called on abelei to help create, improve and optimize their products. From new product development to product improvements and optimizations, abelei’s services and expertise span beyond flavor.


What is a flavor?

Ever wonder where all the flavor comes from when you're chewing that tasty piece of gum, sipping on your favorite tea or beer or snacking on your favorite candy? Flavors are in a plethora of foods, beverages, pharmaceuticals, nutraceuticals, candies and more and are the superstars in products, responsible for making them iconic and memorable. So, what is a flavor? Where do they come from? How are they made and used? This month, we turned to abelei’s own Judith Michalski, a certified flavorist with over 30 years of experience in the flavor industry, to answer this popular question.