The market for nutraceuticals is rapidly growing, with a 2016 forecast value of $207 billion. There are distinct growth opportunities in the functional food, beverages and supplements market. Consumers are looking for healthy, multi-tasking food and drink products. In fact, functional foods alone is expected to surpass the $67 billion mark by 2016. Functional foods and beverages allows you to differentiate your products in the highly competitive marketplace. We are seeing a trend in creating functional food and drinks especially for children which address parental concerns about kids' diets and nutrient intake. Younger adults are increasingly interested in healthy lifestyle choices, driving the market. Even older adults are buying into nutraceuticals as they seek to increase the quality and longevity of life.
Getting a nutraceutical launched is not easy, however. Product development is more difficult in this category as functional foods and beverages are increasingly complex. We are committed to giving your project the lab time and attention it deserves to ensure you product has winning flavor and is delivered on-time.
